Are My Hands Getting Bigger or Is It Getting Smaller?

Reality Check:   It's getting smaller.

    Anyone who has gone to the store for a half gallon of ice cream knows that it pretty hard to do. Several years ago most ice cream companies downsized their half gallons(two quarts) to 1.75 quarts. Today most are 1.5 quarts. Most everyone knows this and I just realized Tropicana orange juice carton is no longer 64 ounces. While most are aware of these, there are many other downsizes we don't notice. Frito-Lays recently have done this....again. The eleven oz bag of Lays Potato Chips are now ten and a half. I held both sizes in my hand and they looked and felt identical(except for the size description and upc code).
    This is what is called good marketing. Rather than raise the price that some people will notice, they reduce the size which most won't notice. When the one pound can of coffee was reduced to 13 ounces most of us would notice. But now when they reduce it to eleven ounces, it's not so obvious. Cookies, crackers, canned goods, just about everything has been reduced except the price. But the best job of "marketing" I've seen was done by the Weight Watchers company. They reduced the size of their frozen dinners. Absolutely nothing changed with the product except for the smaller portion. Oh yes, and one more change. They put a tag on the box that read "Now, Even Fewer Calories, Same Great Taste".